Optimizing LinkedIn for Construction: Vendor Relationships + Recruiting • Lunch & Learn 2/25 HR
OPTIMIZING LINKEDIN FOR CONSTRUCTION: VENDOR RELATIONSHIPS + RECRUITING • LUNCH & LEARN
Wednesday, February 25, 2026 | 11:30AM – 1:00PM
LinkedIn is one of the most underutilized tools in the construction industry. Not just for marketing, but for building real business relationships and attracting strong talent.
In this beginner-friendly lunch & learn, we’ll focus on practical ways construction professionals can use LinkedIn to:
• Strengthen vendor and partner relationships
• Support recruiting and talent acquisition efforts
• Build trust and credibility in the local market
• Create a consistent presence without spending hours online
Attendees will walk away with simple, actionable strategies they can apply immediately, whether they’re in business development, operations, or HR.
SPEAKER
Lauren Krailo, Owner, Krailo Socials – Lauren Krailo is the founder of Krailo Socials, an AI-powered social media management platform that helps businesses create and post consistent, high-quality content without adding more work to their plates. She originally built her expertise working closely with commercial construction companies to optimize LinkedIn for business development, vendor relationships, and recruiting. Today, she helps service-based and local businesses across industries use modern social strategy and AI tools to build trust, attract talent, and stay visible in competitive markets. Lauren is passionate about making social media practical, approachable, and effective — especially for industries that rely on relationships to grow.
LOCATION
ABC-VA Hampton Roads Training Facility
530 Independence Parkway, Suite 500, Chesapeake, VA 23320
COST
Members — $95
Non-members — $125
Lunch provided
CANCELLATION POLICY
Please note that a reservation constitutes a financial commitment unless cancellations are made 48 hours in advance. Substitutions are welcome at any time if the originally registered individual(s) are no longer available.
COURSE CONTACT
Contact Jamie Carrow