Measure Twice, Cut Once: Asking the Right Questions for a Competitive Advantage 8/5 CV
MEASURE TWICE, CUT ONCE: ASKING THE RIGHT QUESTIONS FOR A COMPETITIVE ADVANTAGE • LUNCH & LEARN Wednesday, August 5, 2026 | 11:30AM - 1:30PM In construction, we’re taught to measure twice and cut once. The same principle applies to business development. Too often, sales professionals rush to present solutions, proposals, or pricing before fully understanding the client’s real challenges, goals, and needs. The result? Missed opportunities, weak relationships, and conversations that fail to create value. This interactive workshop will show participants how asking better questions leads to stronger client relationships, better-qualified opportunities, and more successful outcomes. What you'll learn: • Ask strategic questions that uncover real client needs • Diagnose problems before offering solutions • Build trust and credibility through meaningful conversations • Better qualify opportunities and avoid wasted effort • Position their expertise more effectively with owners, contractors, and project partners • Lead more productive and confident sales discussions WHO SHOULD ATTEND? Business Development Professionals, Project Managers, Estimators, anyone looking to enhance their customer relationship building skills INSTRUCTOR Robin Green, Owner/President, Ascend Performance, Inc., powered by Sandler Robin works with companies in a variety of industries develop proven and reliable methodologies to grow revenue. Serving clients from across the […]
