Communicating When in Crisis - Live Webinar
Tuesday, June 2, 2020
10:00 A.M. - 11:30 A.M.
Crisis communications is often ignored or limited in a company’s mind with the belief, “that would never happen to us”. Unfortunately, there are all kinds of situations, the most recent coronavirus as an example, which can damage reputation or turn minimal disturbances into major chaos! This virtual session will assist you to develop or revise a strategic crisis communications plan and provide awareness and techniques for teams, media, and all other stakeholders.
- Become more aware of the impact of crisis communications on standard practices and operations
- Understand key elements and strategies for crisis communications planning
- Develop techniques and processes for messaging to maintain productivity and credibility
Susan Long-Molnar is a lifelong professional communicator who uses over 35 years of experience assisting business owners and their employees to communicate effectively so they exceed their business goals. After graduating from Eastern Kentucky University with a BA in Theatre Arts/Communications and a minor in English, she began a teaching career, moving in 1976 to Virginia Beach to teach at Princess Anne High School. Ten years later, her first business, an advertising and PR firm, grew to a point she needed to leave teaching. After five years of entrepreneurship, she began an 11-year corporate jaunt in communications management, first at Sentara, followed by Cox Communications, and then USAA. In 2002, that entrepreneur spirit resurfaces. Managing Communications Consulting was founded with a new business model and a lot more ability to serve the Hampton Roads business community!
She has presented or provided training at such organizations as the national Commercial Real Estate Women’s Association and Virginia Volunteerism Conference. Susan also provides customized training for companies and organizations and hosts many local workshops on some of her favorite topics: internal communications, leadership communications, social media, generational and gender communications, and customer service.
Susan focuses on serving to support the region in education/workforce development. Along with her commercial clients, she manages the development and marketing for STARBASE Victory, Inc. a STEM education program in partnership with Portsmouth Public Schools.
Attendees will receive a link to the webinar within 24 hours after registering.